One weekly issue. One sponsor. Zero distractions.
Wag The Dog reaches +1210 highly targeted crisis, risk, and emergency communication professionals — the people making decisions when reputations are on the line.
Unparalleled Engagement Metrics
63%
OPEN RATE
Significantly higher than the industry average of 15-25%, demonstrating the high value our subscribers place on our content.
3.74%
CLICK-THROUGH RATE
Overall click-through rate, indicating strong interest in our sponsored content and links.
0.20%
UNSUBSCRIBE RATE
Extremely low unsubscribe rate, showcasing the loyalty and satisfaction of our audience.
Global Reach, Targeted Impact
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Primary Markets
51.27% – 1 country (US)
2
Strong Presence
24.32% – 3 countries (AU, GB, NZ)
3
Growing Markets
11.99% – 4 countries (CA, NL, IE, BE)
4
Emerging Presence
3.65% – 3 countries (DE, SG, FR)
5
Developing Markets
8.77% – 25 countries (all others incl. TR, RS, IN)
Our subscriber base spans the globe, with strong concentrations in key markets and strategic growth in emerging regions.
Strategic Growth & Quality Assurance
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Targeted Marketing
Accelerate subscriber growth with a focus on decision-makers and crisis management professionals.
2
Database Cleaning
Regular maintenance to ensure premium audience quality and high engagement rates.
3
Expansion Strategy
Strategic growth in key markets and industry sectors while maintaining engagement quality.
4
Value Preservation
Benefit from audience growth at fixed 2025 pricing, ensuring increased ROI for sponsors.
Exclusive Sponsorship Package
Dedicated Section
250 words of custom content integration, ensuring your message stands out.
Brand Visibility
Logo placement and social media amplification for increased exposure.
Performance Insights
Detailed metrics report to track your sponsorship's impact.
Priority Access
First right of refusal for the following week's sponsorship.
Premium Opportunities for 2025
Banner Ad
A mid-issue visual advertisement with a concise caption, strategically placed for optimal visibility within the weekly newsletter. Perfect for quick brand recognition.
Price: $300
Native Ad
A text-based, editorial-style sponsor feature seamlessly integrated into the content flow. This option offers a more immersive experience for promoting thought leadership or services.
Price: $400
Exclusive Sponsor
Gain prominent exposure with a top banner "brought to you by" message and a dedicated feature section. Ideal for launching a new product, promoting a major event, or testing the waters before a larger campaign.
Price: $600
Great for launching a product, promoting an event, or testing sponsorship before a bigger play.
Premium Partnership Tiers
Want to dominate attention all year long? Step into one of our premium partnership tiers designed for maximum impact and consistent brand presence.
Quarterly Sponsor
Secure consistent visibility with 4 exclusive placements per year. This tier ensures your brand remains top-of-mind with our targeted audience throughout the year.
Price: $1,200
Monthly Exclusive
Achieve ongoing engagement with 12 exclusive placements (1 per month). This package provides sustained exposure, building deep recognition and trust with our decision-making subscribers.
Price: $3,600
Annual Title Sponsor
Elevate your brand to the highest level with 12 exclusive placements, 2 dedicated solo issues, prominent logo placement, and extensive social media amplification. This is for brands seeking complete market dominance and thought leadership.
Price: $15,000 - $25,000
Content That Resonates
High-Performance Topics
"Survey Data Risks: Crisis Communication Oversimplification" - 70% open rate
Timely Insights
"When Crisis Becomes the New Normal" - 68% open rate
Tech Integration
"When should we use AI in crisis communications?" - 65% open rate
Our content consistently achieves 65-70% open rates on key topics, ensuring your message reaches an engaged audience.
Ready to Elevate Your Crisis Communication Outreach?
Why Choose Wag The Dog?
- Zero competition for attention
- Highly engaged professional audience
- Consistent performance
- Strong cross-platform engagement
Next Steps
Schedule a brief call this week to discuss how we can create value for your company through exclusive access to our engaged professional community. We're happy to share detailed performance metrics or specific content examples to aid your evaluation.
Let's Make It Happen
Ad space is limited – we only allow one exclusive sponsor per week. Secure your spot to get your brand in front of the right people, in the right context, ensuring unparalleled engagement and impact.